Image

USA: Timber Tops the Market says T3 Developer

Mass Timber Is Proving Its Value – There’s growing evidence that mass timber buildings are providing a strong return on investment when it comes to higher building values and commanding above-market rental prices. Near the front of the pack is Hines, a global real estate investment, development, and property management firm that invested in a series of tall mass timber office buildings dubbed T3, with outposts completed and planned across the United States and around the world. And its investment is paying off: “If we just look at the performance of our timber office buildings when we pro forma them, we were thinking that the rents would be basically right in the middle of traditional class AA creative office buildings,” said Steve Luthman, CEO of the U.S. Midwest and Southeast regions and Canada for the developer Hines, in an interview for a CBRE podcast. 

Instead, “what we found in both Minneapolis and Atlanta is that our rents are at the very top of the market. We’re getting the same rents as the top of traditional class AA buildings in the city.” What’s more, Luthman said Hines sold T3 Minneapolis at a 3.75% cap rate in a market that rarely drops below 6%—meaning the project sold for a higher value than the market and project type would typically dictate.

And it’s not just Hines that is seeing gains as mass timber goes mainstream. In Atlanta, Sage Software is setting records with the $70-per-square-foot deal it signed at Ponce City Market’s under-construction 619 Ponce timber loft office (pictured above), according to the Atlanta Business Chronicle. That is far above the BeltLine Eastside Trail’s average office-space rents of roughly $49.98 per square foot—some of the highest in town, according to first-quarter data from Cushman & Wakefield—and sets a new peak for the city. The four-story, mass-timber office building offers 85,000 square feet of office space, with 25,000 square feet of retail. As designed by Handel Architects, 619 Ponce is expected to be completed in 2024.

The performance of these and other mass timber projects demonstrates that investors and tenants are increasingly recognizing the value of mass timber’s sustainability, low carbon footprint, and ability to create a warm and welcoming environment for the people occupying the building. 

Click here to listen to the podcast. 

Latest Posts

Image
6 October 2026

Building a timber trampoline in the sky!

The Pringle at Assembly Studios near Atlanta is an 82-foot clear-span, 4,000-square-foot bending-active timber gridshell. Its two-layer roof was assembled flat from straight 3-by-3-inch timber laths, lifted in a single...
Read More
Image
6 October 2026

Mass timber solution to Canada’s housing crisis

New study from Perkins&Will offers mass timber solution to Canada’s housing crisis — researchers propose a prefabricated, modular mass-timber system for accelerating housing delivery while supporting the nation’s economy and...
Read More
Image
6 October 2026

Waikato Regional Theatre case study

The Waikato Regional Theatre is an arts-led regeneration project intended to create a civic and cultural hub on Hamilton’s riverfront. Designed as a community and visitor destination, it will combine...
Read More
Image
29 September 2026

Timber engineering of tomorrow

An airship hangar as a blueprint for the timber engineering of tomorrow: it is the gates that make the scale of this structure immediately comprehensible.  But the real highlight of...
Read More
Image
29 September 2026

Go the Swiss!

Bürogebäude Wood in Grenoble — The six-storey timber structure uses columns and beams spaced 4–6 m apart, supported on shallow concrete footings with tie-rods for seismic resistance; the eastern section...
Read More
Image
29 September 2026

EVE Music Hall — Croatia

This looks like an icon in the making – can’t wait to see the finished photos inside this magnificent space! The EVE Music Hall is set to become a new...
Read More
Image
29 September 2026

Albert Park Pit Building

Who doesn’t like civic buildings especially when they also serve as Grand Prix venues. Woods Bagot has been appointed to lead the architectural vision for the redevelopment of the Albert...
Read More
Image
22 September 2026

The Court Theatre – case study

The Court Theatre project is a purpose-built performing arts venue in Christchurch, designed to be the cultural heart of the city. The building integrates mass timber elements to enhance sustainability,...
Read More
Image
22 September 2026

Wood is Good Day at Te Hapara School

Hands-on Wood is Good Day gives students a glimpse into the people, technology and opportunities behind forestry. Te Hapara School students got up close to the world of forestry this...
Read More